Single Blog Title

This is a single blog caption

Understanding Household Consumers in the Emerging Sanitation Market in Cambodia

Sanitation Marketing in Cambodia
Presented at the WaterSHED Forum (Phnom Penh, September 2012)
Preview | Download


This presentation summarizes WaterSHED’s study to understand rural sanitation consumers, which had four primary research objectives:
• To explore changes in community coverage and household practices from baseline
• To understand awareness, preferences, drivers and barriers, to sanitation adoption
• To evaluate customer satisfaction with new products and services
• To evaluate the impact of Sanitation Marketing program strategies on purchase and usage behavior