WASH marketing project Kampong Speu baseline survey

Overview
This baseline report was prepared as part of the Water, Sanitation and Hygiene (WASH) Marketing Project, a joint initiative of Lien Aid and the World Toilet Organization and supported by WaterSHED. Field research was conducted in late July 2009 and aimed to collect information on the current situation in the WASH Marketing (WASH-M) project target area comprising 55,100 households in Kampong Speu Province, Cambodia. The research had two primary objectives:

• To understand the perceptions, desires, practices, motivations and constraints of households in the target area with respect to sanitation, hygiene and water in order to inform the development of marketing strategies; and
• To establish baseline levels of latrine coverage and behavioural indicators of household consumer demand for WASH products prior to launching project activities.

Given the high prevalence of Community Led Total Sanitation (CLTS) villages in the target area, a third objective was to understand village and household sanitation situations in villages that have experienced a CLTS intervention compared to those that have not.