WaterSHED uses a systems approach to make water, sanitation, and hygiene markets work better for everyone

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Rethinking how communities get essential services, sustainably.

Giving away products like toilets has long been a disaster. We take a different approach. WaterSHED builds the market for water, sanitation, and hygiene products where businesses thrive and consumers have choice. We focus on the whole system and strengthen the parts that support a dynamic and resilient market.

Our Model

    Our Thinking

    Our Research



    We’re reducing the noise of conflicting messages.
    WaterSHED led the collaborative redesign of
    WASH marketing tools, resulting in one harmonized
    set now used in 10 countries across Asia and Africa.
    Stop the diarrhea