Giving away products like toilets has long been a disaster. We took a different approach.
WaterSHED built a market for water, sanitation, and hygiene products where businesses thrive and consumers have choice. We focused on the whole system and strengthened the parts that support a dynamic and resilient market…
OUR MODEL: We don’t drill wells, give
away toilets, or teach people how to
wash their hands. Instead, we
strengthen the market for WASH to make
it more sustainable, inclusive and efficient.
CIVIC CHAMPIONS: Our program to foster
local leadership is the most impactful
component of our work to build sustainable
markets for WASH. Read more on our
Civic Champions page.
EXIT STRATEGIES: It might be a cliché, but it’s
rare for international NGOs to “work themselves
out of a job.” Read WaterSHED's experience
published in the Stanford Social Innovation
Review (Winter 2022).
HANDWASHING: Our most in-depth work on
hygiene enterprise development has been with
HappyTap. We share our thinking behind
this product and the company finding
itself in the spotlight today.
CASE STUDY OF SYSTEMS STRENGTHENING:
Agenda for Change commissioned a study of
WaterSHED by the Springfield Institute and
COST EFFICIENCY ANALYSIS:
The systems-strengthening approach
promoted by WaterSHED and embodied in the
Civic Champions ‘Hybrid’ program iteration was
found to be extremely cost-efficient.
USAID WASHPaLS: Case study revealed that
most sanitation enterprises supported by
WaterSHED were sustainable because of the
"Hands-Off" commitment to avoid creating
dependencies on non-market support.
We reduced the noise of conflicting messages.
WaterSHED led the collaborative redesign of
WASH marketing tools, resulting in one harmonized
set now used in 10 countries across Asia and Africa.
Stop the diarrhea